How to correctly read target results?

We often post targets showing the performance of BespokeGun rifles, and based on certain comments as well as posts in various groups (whose intentions are also clear to us), we can see that not everyone correctly understands what these targets mean and how to read them properly.

If you scroll through the feed above and look at the many targets, you can see that all our rifles shoot very well "out of the box". Anyone can verify this by shooting before placing an order.

First, let us explain how we do it:
The target photos we post always show the first shots of a specific rifle — not a hand-picked best one — during its break-in process. We shoot using our standard load recipe, leaving room for further tuning by the end user.
There is always potential for improving accuracy and increasing muzzle velocity, left for the future owner to explore.

This is always a consecutive series of three groups plus a fouling shot — 4 groups in a row in total. If a rifle fails to meet our accuracy requirements in even one of the groups, it is not cleared for sale.
We often hear: so what? My rifle shoots just as well. Typically, the person then shows a photo of a single group from their rifle measuring 0.1–0.2 MOA over three shots. We always ask them to repeat 3–4–5 consecutive groups in response.
Only then can you determine that the rifle is performing consistently.

Target:
1. Current powder charge in grains. 1 grain = 0.065 grams. Charges may vary depending on whether we are shooting off the shelf or not, or if we are testing a recipe.
2. Current muzzle velocity in m/s.
3. C.O.A.L. — overall cartridge length; we do not always record the comparator measurement, as they all differ.
4. Distance edge-to-edge (not center-to-center) between bullet holes in millimeters.
5. Accuracy in MOA: edge-to-edge distance minus the caliber diameter to obtain center-to-center measurement, divided by 29.
Example from the screenshot provided: 9.86 mm - 6.7 mm (for .264 caliber) / 29 = 0.11 MOA.
6. Ammunition components used during load development.
7. Rifle specifications: model, caliber, twist rate.